Anthropologists of commerce

I have always enjoyed browsing Etsy, the online marketplace for DIY and crafts.

Today I chanced upon this very interesting way of how they describe themselves (and I guess they do not do it anymore!)

Etsy is the marketplace we make together. We’re anthropologists of commerce. We’re curious about people and what they make, exchange and consume. By looking around at the stuff that matters to our lives, we believe we can understand more about what moves us as human beings.

Etsy image

If you too like Etsy, head over to Cap Watkins’s blog who is the Senior Product Design Manager at Etsy and often blogs about the online design process at Etsy.


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