Have you ever wondered why the Simpsons are all painted yellow? Groening, the creator of the Simpsons believed whenever someone was flipping through the channels, they would automatically know the Simpsons was on when they saw the yellow bodies flash by. Cut to today, and there are a set of people who aren’t happy being identified as ‘yellow’ albeit on the digital medium.
Apple in its new release of Yosemite has made an option available which allows people to pick the colour of the emojis in up to six shades. While I am all for inclusiveness and an increase in the emoji database to reflect the local cultural nuances, it hasn’t definitely gone well with most of the people.
On Weibo, China’s largest microblog, some bloggers praised the new selection, especially since previous Apple emoji depicting humans had only come in a single shade: white but more users found the yellow toned emoji mildly offensive (there is a long racist history of using “yellow” to describe Asians) or just inaccurate. Read here. To me, it’s sounds all the more surreal because there were even a recent attempt to ban wordplay so as to encourage pun control.
And all of this makes we wonder what would Paul Grice, the father of linguistics, would have thought of. Grice argued that conversation is a joint activity, an activity that cannot be achieved without the cooperation of its participants. However, I think the rules change drastically when the conversations move online in a non-immediate setting. I have dwelled more on this in a longer Medium piece. There are many aspects of the digital communication that do not account for local cultural nuances and it’s not strange because the biggest internet organisations are headquartered in the US and to give them a fair play, it’s really difficult to the local traditions given that there are so many diversions and discussions within the micro-communities as well. However, it’s also worth noting that China and India now account for the second largest and the third largest internet population in the world and it’s only bound to grow for the future posing a not so easy conundrum.